The Company Laboratory

We're strategists, designers and technologists who have spent the last decade partnering with companies and individuals to productize dreams and create awesome experiences.

In our studio

New Startups

We work with dreamers as cofounders to design, launch, and grow early-stage companies from an idea on a napkin.

Young Companies

We integrate side by side with internal teams, assessing and evolving brand initiatives to set them up for their next stage of growth.

Established Brands

We partner with established brands as innovators-in-residence to transform old processes into new and exciting experiences.


We help great companies build great products. Here’s how —


We extract key knowledge and requirements to ensure we’re bringing a product to market that either drives revenue growth, reduces costs or improves risk management.


We tailor every aspect of product experience, from color palettes to user interactions, to your unique audience profile so that the shoe not only fits, but looks amazing.


Our lean, cross disciplinary teams rapidly deploy iterative web and mobile solutions. In addition, artificial intelligence and machine learning are at the core of our ideology.


We heavily test early product versions in order to refine features and experience based on user feedback before scaling designs to support user growth and market adoption.

Start a business with us.

Founders & Entrepreneurs in Residence

We are constantly seeking founders who are the driving force behind the implementation of business models. It is of secondary importance whether you approach us with your own idea, or whether we jointly implement a SeaStar Studio idea.

As a company builder, our first task is to assemble an excellent start-up team that best fits the business idea.
The benefit for our founders is that they can fully focus on

the business, supported by SeaStar’ knowledge, experience and fundraising expertise.

Do you fancy being a founder?

As Entrepreneur in Residence (EiR) at SeaStar Startup Studio, you will amass the tools to start your own business.

Ideas are the start of every business model

We turn ideas into business models and validate these using our expertise. Ideas often come to us together with a founder or start-up team. We have also founded extremely successful start-ups in which the person who generated the idea has not assumed an operational role. In such cases, we offer a consultancy role on the start-up’s advisory committee.

During implementation, we continually seek improvements and are not afraid to retrospectively adapt entire business models. We constantly undertake tests and research. The aim is to develop new business models and adapt established models for new markets.

Rolling up our sleeves to create value

We are a team of around 20 business experts and assist our founders in all the relevant areas. Together, we turn ideas into a concept and create a product. The crucial difference between us and a traditional investor is that we are operationally involved and have the necessary manpower.

With us, founders can flexibly integrate the best possible experts – thereby turning fixed costs into variable costs and efficiently achieving outstanding results. Knowledge management is generally our ultimate goal: we coach and advise our founders and share our knowledge with our start-ups.

Efficient fundraising is a competitive advantage

Those who efficiently raise capital have more time for implementation. For online business models, in particular, speed is a major factor. We work intensively with our founders during funding rounds. After countless fundraising, we know exactly what we need to do. Our founders can focus on presenting their start-up, while we take care of negotiating terms and drafting contracts.

We quickly and simply provide capital up to the first funding round from the company builder (USD 50–200K). We participate in seed funding up to USD 250K and continually invest in subsequent funding rounds from our fund vehicles. We invest up to USD 1 million per start-up across all funding rounds.

Invest with us.

Faster and more efficient than our competitors

Thanks to the day-to-day involvement of our 20-strong team of experts, we are integrated at all start-up levels. We can therefore spot potential crises at an early stage and actively counteract these. We can also provide important momentum for successful development. This gives us considerable advantages over traditional accelerators or VC, who often only have monthly contact at CEO level and are slow to learn of negative developments.

As a serial entrepreneur, we are aware of recurring challenges and constantly adapt the business model together with founders, thereby achieving a significantly above-average success rate.

Company building creates ideal conditions

Our high profile in the start-up ecosystem and active founder scouting ensure excellent deal flow and the very best founders. We also develop our own ideas that we then implement as start-ups together with outstanding founders.

We actively bring together founders, ideas and capital and our involvement increases the chances of success.

The transfer of knowledge between our experts and our start-ups produces optimum results. Our start-ups and co-investors also benefit from the extensive network that we regularly maintain and develop by means of high-profile events.

Actively involved in implementation as an institutional co-founder

SeaStar Studio is not your traditional investor, but actively looks after its investments as an institutional co-founder. We actively support founders and do our utmost to achieve our goals.

Unlike Accelerators or VC funds, our incentives are sustainably successful companies and not management fees and bonuses. We not only give good advice, but also implement projects as an effective company builder, together with our teams.

We support our start-ups from seed to exit.

Direct investments and passive commitments via managed funds

Our start-ups generate highly attractive returns for our co-investors. Our concept envisages that the capital with the greatest risk of default (pre-seed) comes from the company builder. From the initial funding round onwards, we organise capital increases with external investors, thereby providing important growth capital.

Subsequent SeaStar Studio investments come from fund vehicles that mirror those of independent investors at the same terms. As well as direct investments in individual start-ups, investors also have the opportunity to participate in the success of our start-ups via funding rounds.

Your built-in founding team

Beside our motivated workspace and environment and, we’re an experienced team of founders and operators who have started dozens of companies, and created billions of dollars in enterprise value.













Studio Projects

We’re helping the most promising young innovators get their ideas out into the wild and supporting their growth into sustainable companies. Our focus isn’t on a particular industry, but on the important problems facing our world today and into the future.

Team Members

We are an experienced team of innovative and results-driven designers, developers and business people inspired to create valuable companies that matter in evolving markets.

Holler at us.


7750 King Abdul Aziz Rd, Alrabee Center, 2nd Floor
Riyadh ,Saudi Arabia
Riyadh 13315

+966 11 465 5775